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Birkenstock goes public on New York Stock Exchange_我的网站

A |     8月到10月的拥车证配额比之前三个月增加约1.2%。

B |     Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。受访车行表示由于配额多了，近期前来咨询买车以及下单买车的人增加约三成。一家平行进口车行的新车销售占业务的四成，其余是二手车。业者表示拥车证配额增加后，近期咨询量增加约两成，销售量也提高了约15%到20%。买家主要购买的是家庭式休旅车。平行进口车行分行经理李东全说：“拥车证的配额有增加，会激发到客户对新车采购的兴趣，价位方面都在20万元左右，B组豪华车组的需求会比较多一些。拥车证的价钱还没出炉之前，有一半的客户有观望的看法，可是也有一些车主，车子接近十年的这样的这一帮客户，也觉得可以接受拥车证价格在10万元上下的幅度。”业者也表示相比二手车，近期也卖出比较多新车，主要是因为很多车商推出新型号。另一家车行也观察到咨询和销售量增加约三成。

C | 多功能休旅车占了销售额的约八成。

D | 百胜集团主席兼新加坡汽车进出商顾问梁南兴说：“以最高峰（拥车证价格）的时候来相比，我们的销售量增加一倍。今年1月起拥车证价格已经开始缓和下来了，很多顾客也不必担忧说供不应求，因为政府答应每一个季度要增加拥车证的数量，直到2027年。”尽管拥车证配额增加，但最新一轮的拥车证成功标价依然全面上涨。

E | 业者认为买车的需求依然强劲，拥车证配额增加的数量微不足道。

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